Small Business News
1. Google Analytics Gets Better
Google announced that it is adding bot and spider filtering to Google Analytics after hearing from users that it’s been hard to identify real traffic coming to pages. There’s a new checkbox option in the view level of the management user interface. It’s labeled “Exclude traffic from known bots and spiders”. “Selecting this option will exclude all ...

2. Here’s What inPowered Does
InPowered is the anti-Klout. Okay, maybe Klouchebag is the real anti-Klout, but there can be more than one can’t there? Besides, Klouchebag is dead. InPowered offers products aimed at helping marketers “discover and promote expert opinions about their brands.” Our past coverage of Klout apparently caught their eye as they’ve just introduced a new “Expert Ranking” feature, which ...

3. Twitter Buys Madbits
Twitter has made another acquisition, picking up Madbits, which specializes in deep learning/machine learning, and has been working on technologies that can help extract information from raw media, such as images. This is the kind of thing that a company like Twitter could obviously put to good use with the amount of such raw media that ...

4. Facebook Kills Gifts
For the second time, Facebook is shuttering a Gifts product. The first time was back in 2010, when Facebook killed their virtual gifts platform. Two years after that, Facebook Gifts was reborn as a real-life gift exchange, allowing users to buy gifts for their friends and ship them to their doorsteps all within the confines of Facebook. For ...

5. Square to Launch New Reader
Square announced on Wednesday that it plans to release a new Square Reader for chip cards, an EMV solution aimed at combating card fraud and protecting payment data. The company says it is preparing small businesses for the EMV migration and “industry shift” to chip-enabled credit cards. EMV (Europay, MasterCard and Visa) is a global standard for ...

6. Google Product Ads Get Ratings
Google announced that it’s adding product ratings to product listing ads (PLAs). Starting in the U.S., users will see star ratings and review counts on PLAs across Google.com and Google.com/shopping. The five-star rating system is based on aggregated rating and review data for the product compiled from various sources, which include merchants, third-party aggregators, editorial sites ...

7. Yelp Announces Small Business Council Members
Back in May, Yelp put a call out to small businesses, seeking out new members for its Small Business Advisory Council. Any local business owner was eligible to apply. On Tuesday, the company announced the new members it has appointed. Over 1,000 business owners replied, and they have a list of 25 active members, which are supposed to ...

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